𝗕𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: 𝗖𝗼𝗽𝗶𝗹𝗼𝘁 𝘁𝗮𝗸𝗲𝘀 𝗼𝗻 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗳𝗼𝗿 𝗶𝗺𝗮𝗴𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻

• Last week I was giving a session on image generation with ChatGPT. Besides turning colleagues into superheroes, the question came up: how can you maintain brand consistency?

  I shared the tricks I use, but I was honest, ChatGPT isn’t the best tool for that. You get far better results with tools like Midjourney when combined with moodboards.

  However… tonight I started experimenting with the brand settings in Copilot. And wow. I added our primary and secondary colours (the font we use isn’t in the settings, so I just go with default), set tone of voice, and every single image it generates is just bang on brand.

  If you have Copilot and you want to create on-brand images for your company slide decks, check it out. It’s easy to set up, and in my tests so far, it does a very solid job.

  More to come in the next days, but for me, Microsoft Image Creator in Copilot is already filling a gap that’s still missing in ChatGPT with all it’s options and settings.